GROW YOUR BUSINESS WITH LIVE VIDEO!
Live video marketing is quickly becoming one of the most powerful methods of reaching a wide audience.
As you are probably aware even Fortune 500 companies use Live video to launch a product launch or service, but that’s not the only use for it. There are several other ways live video can be beneficial to your business.
Did you know you could conduct research and surveys using live video. It’s an ideal way to get people to give feedback and when using a live broadcast you can respond to questions and address concerns right away!
People now a days are increasingly using video to learn things. Use live video to educate and inform.
Live video also makes a great replacement for webinars, you now don’t have to set up webinars, organize and manage them – simple hold a live video event.
Live Video can easily be done on Facebook, Instagram or Youtube! No special software to install or download!
Here are some awesome tips to make your broadcast successful.
Tip 1: Choose the right platform.
Use Youtube, Instagram, Facebook or one of the more popular live video services, something people are familiar with and something that is not complicated to use.
Tips 2: Sound Is the Secret Weapon.
Make sure your mike is clear and there are no distortions. Test and plan ahead before you stream. Make sure you enunciate your words clearly and talk at the right speed.
Tip 3: Create for the Environment.
Obviously talking about auto sales and insurance may not be of interest to women looking to lose weight. Ensure your content is targeted to the right audience.
Tip 4: How Long Should It Be?
Attention spans are short! Shouldn’t all videos be short? Well, there’s short, and short. There’s real time, and perceived time.
A boring video goes on forever. An exciting video ALWAYS seems shorter than it is, and often bears seeing a second time!
Audiences aren’t stupid. They don’t have short attention spans; they just don’t like to be bored. A good story will transcend time. It will seem shorter but last longer in their minds.
Tip 5: What Style Should It Be?
On the surface, communications styles change often. After all, audiences like what is current and hip-to them. But different audiences come from different age groups, economic backgrounds, regions; so what is hip to a 22-year-old web designer in New York might not be hip to the 45-year-old engineer in Dallas. Engage with your audience and change your style accordingly.
Tip 6: Use Interviews for Credibility
Interviews—with your customers, employees, suppliers, even you—can have a dramatic impact on the credibility engendered by your video.
This is especially true for “softer” subjects, such as fundraising, public opinion, HRD company introductions, tributes, etc.
Tip 7: Promote your Live Event
A live video is no good unless there are people watching it! It is easy to promote live video – you can use giveaways, hold contests and of course promote on Social Media.
Hope to see you live very soon!
