Sales Rule No. 1: Everybody Wants What Everybody Wants
When I turned the corner on East 80th Street in Manhattan there were more than 150 people waiting in line to buy my 88 unsold New York City apartments. 1988 was the worst real estate market in a decade and the unwanted units had been sitting on the market for more than three years. So, I had decided to price them all alike – big apartments, small apartments, high floors, low floors, some with views and other units facing brick walls…
